About us

harmanhouse (U.A.E distribution)
 
harmanhouse is the retail & marketing arm of harman Middle East in the United Arab Emirates which commenced its operation in August 1999. harmanhouse was established not only to handle the UAE distribution of harman Middle East but also to showcase our products to our distributors and dealers who periodically visit our stores to understand the products and adopt the state of the art technology in their respective territory
 
harmanhouse boasts of elegant, ultra modern and state of art stores with a complete demonstration facility on the entire range of products strategically located around the emirates. While each of the store is equipped with three to four demonstration rooms, we have three home theatre demonstration rooms across UAE featuring the Synthesis hi- end Home cinema system from Industry Leader JBL, which is being used by several heads of state, sound professionals, movie makers, rock stars, Hollywood celebrities and high profile corporate executives worldwide .Our products are also  distributed within U.A.E through strong and active dealer network.
 
The professionals systems division of harmanhouse distributes and installs many  Pro-AV products / Samsung :LED, LCD & Plasma  which also specializes in providing turnkey audiovisual and control Solutions for modern home environments, Churches, Mosques, Hotels, Airports, Cinemas, Shopping Malls, Commercial Towers, Auditoriums and Conference rooms. We have executed project relating to Shangrila Hotels. MAF Ibis, Dubai Mall Hotels, Offices and palaces of high ranking dignitaries and many more. Our proficient and experienced engineers , design, supply, install, commission and maintain high end reliable and user friendly systems with special emphasis to aesthetics, Cost effectiveness, flexibility and future expandibility. As the sole distributor of many of the professional equipments we also provide design, installation and commissioning assistance to other AV contractors in the region.
 

Currently we have total of 11 Stores , 8 harmanhouse stores and 3 Samsung brand Stores. Out of that eight Stores are in Dubai, two in Sharjah and One in Abu Dhabi. We have opened the biggest  store in Dubai Mall. Dubai Mall store is  the best Electronic store ever designed in the world for the electronic industry. The store has been done in a very exquisite and stylish manner.  All the interior furniture and fitments are manufactured and supplied from Germany by world renowned interior decorator.  Our Stores at Sahara Centre , Sharjah City Centre and Mirdiff Centre (near cinema) are brand shop for Samsung products.

harmanhouse is the Authorized Partner for Samsung TV’S  for UAE and are also selling Samsung products. We also sell our  home cordless phones of our brands AEG and Vtech from our stores. We have also been appointed by Etisalat as the Key Retailer for selling iPhone .We also sell Apple iPad and accessories. A wide range of accessories are also available at our stores.

 
harman Middle East Company Profile  
 
harman Middle East evolved in the year 1999 as a large scale marketing distributor of Consumer Electronics products in the Middle East, operating from Jebel Ali Free Zone, Dubai, U.A.E
 
Our key strength lies in wide and established distribution network, state of art logistics facilities, innovative marketing plans, dedicated and experienced staff, which contributed to the remarkable achievements with  fast and consistent growth in the past.
 
harman Middle East with its extensive infrastructure offer complete range of marketing and Distribution services for our Business Principals- M/s Harman Consumer International, U.S.A., and have been doing  the distribution of Harman Kardon, JBL ,Infinity & AKG.The company also have distribution rights of sophisticated home entertainment solutions viz McIntosh, Draper,Niles, Samsung and Apple.
 
The passion for music and the resulting innovative strength have made Harman Kardon the leading manufacturer of premium audio systems – at home, in the car, and on the go. Today, Harman Kardon is a world leader in high-performance home, multimedia and automotive entertainment systems, with a legacy of developing premium-quality products known for their unmatched sonic performance, ease-of-use, elegant industrial design and technology leadership. Premium Harman Kardon audio systems are also used  by vehicles by prestigious automakers such as BMW, Buick, Land Rover, Mercedes Benz, MINI,Rolls Royce, Saab, and Subaru. More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems.
 
Operating out of Dubai- the financial and business hub of Middle East, our strategic Location has given harman Middle East the competitive edge as a convenient and Successful distribution and service centre in the region. The location advantage Combined with the infrastructure and network in turn has increased the business of our Principal Harman Consumer International in this region by 40 times since 1999, our company handing  over the regional distribution from Harman Consumer International.
 
Our crave for supremacy in the field of audio visual equipments has provided various Benefits to the Principals thro better control over the region, consistent sales growth Effective marketing plans, increased market share & branding. Independent business Blocks dedicated to each brand which is responsible for research, planning and Implementation of different marketing activities and formulating & achieving goals. harman Middle East carries the manufacturer’s original interests and conveys the brand strategies and Messages to the distributors, dealers and the end users. 
 
Our wide network of distributors and dealers in each of the 45 countries also enjoy the whole range of benefits and services provided by us viz. short delivery time, marketing and technical assistance, brand positioning etc.
 
Megastar Jennifer Lopez has joined the latest global ambassador for Harman Kardon’s ‘Beautiful Sound’ message along with the other music personalities A.R Rahman, Quncy Jones & Maroon 5 (American pop rock band)
 
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