AR Rahman - Describe by many as the world’s most prominent and prolific music composer of recent times, Indian music icon AR Rahman is with HARMAN to promote the company’s popular JBL brand and its ‘Hear the truth’ campaign. The campaign is directed toward exciting music lovers across the world, while showcasing some of the greatest performers in the world who trust their sound to JBL. The addition of AR Rahman as brand ambassador follows the earlier announcement of a legendary assortment of musical icons to kick off the campaign, ranging from the USA’s GRAMMY® Award-winning rock band Maroon 5, multi-platinum rock band Styx and rock legends of the 80’s, Night Ranger, to China’s ‘King of Pop’ Liu Huan. The new relationship was announced early this month during an invitation-only event at Mumbai’s luxurious ITC Grand Central Hotel. Participants included HARMAN, JBL and AR Rahman fans, all on hand to celebrate the campaign launch and enjoy the artist’s legendary music. HARMAN Chairman, President and CEO Dinesh Paliwal (left) and other HARMAN executives welcomed guests.